Wilson Kwaku Nimsaah

Wilson Kwaku Nimsaah
Email: 
ojoewkn@gmail.com
wilsonnimsaah@kstu.edu.gh
Designation: 
Head of Department
Staff Grade: 
Senior Lecturer
Education: 

PhD in Marketing. University of Professional Studies, Accra. On-Going. 2018 to Date

MBA Marketing, Kwame Nkrumah University of Science and Technology (KNUST), Kumasi, 2010

BED Social Sciences (Management and Economics ), Kwame Nkrumah University of Science and Technology, Kumasi, 2002

Advanced Level, Kumasi Workers College, Kumasi 1996

Ordinary Level, Agona S.D.A.Secondary School, Agona 1992.

Department: 
Department of Marketing
Faculty: 
Business School
Brief Bio: 

To secure a position of greater responsibility that demands greater commitment to achieve results. I am looking forward to a more challenging and dynamic environment where my current knowledge, skills and abilities can be fully utilized. I am Professional Teacher who has gone through the ranks in education from SHS levels to Tertiary level. I have served on several committees at KsTu and have held different positions: Exam Officer and HOD. I also provide Counselling and consulting services to the business community.

Research Interests: 

Ethical Marketing, Brand Equity, Social Media Marketing

Teaching Areas: 
  • Principles of Marketing
  • Service Marketing, Customer Service
  • Customer Relationship Management
  • International Marketing
  • Corporate Social Responsility
Conferences Attended: 
  1. Effect of Conflict on Employees Performance: Evidence from Coca Cola Company Ltd, Kumasi Branch. International Conference on Applied Science and Technology, ICAST October 2015, Kumasi Polytechnic, Kumasi, Ghana
  2. The impact of Stress in the Banking Hall, A case of Kumasi Metro. International Conference on Applied Science and Technology, ICAST November 2014, Kumasi Polytechnic, Kumasi, Ghana.
Publications: 

  1. Yeboah, A., Adade, E.O., Nimsaah, K. W., & Danquah, A.B., (2016). Corporate structure and its impact on organisational performance: A case study of Dominic Hospital. European Journal of Business Research

  2. Yeboah , A., & Nimsaah, K. W. (2016). Factors influencing customer satisfaction in the Banking industry in Ghana. American Journal of Business (Accepted for publication)

  3. Afriyie, S., Donkor, P., Nimsah, W. K., & Danquah, B. A. (2016). Customer Complaints Management Practices on Service Performance of the Public Sector in Ghana. The Case of Ghana Water Company Limited. American Scientific Research Journal for Engineering, Technology, and Sciences (ASRJETS), 17(1), 307-317.

  4. Donkor, P., Danquah, B. A., Afriyie, S., & Nimsah, W. K. (2015). The Effect of Health Status On Labour Supply and Wage In Ghana. Research journali's Journal Of Economics Nov,2015

  5. Donkor, P., Afriyie, S., Danquah, B. A., & Nimsah, W. K. (2015). Effect of Conflict on Employees Performance: Evidence from Coca Cola Company Limited, Kumasi Branch. American Scientific Research Journal for Engineering, Technology, and Sciences

  6. S. Owusu-Mensah, A. Yeboah, W. K. Nimsaah and B. A. Danquah (2014) Capital Structure’s Effect on Organizational Performance: A Case Study of Tesco, Accepted for Publication in European Journal of Economics, Finance and Administrative Sciences

  7. W. K. Nimsaah, A. Yeboah, B. A. Danquah and S. O. Mensah (2014). Evaluating the Effect of Service Quality on Customer Satisfaction: A Case of the Intercity Transport Company Limited in Ghana, International Journal of Business Management and Research (IJBMR) Vol.41, ( 2)

  8. A. Yeboah, A. Owusu, W.K. Nimsaah, S. O. Mensah (2014) The Relationship between Personality Traits and Sales Force Performance: A Case Study of Eden Micro Finance, British Journal of Economics, Finance and Management Sciences (BJEFM) May 2014, Vol.9 (1)

  9. A. Yeboah, S. O. Mensah, W.K. Nimsaah, N.O. Mensah (2013).The Effect of Brand Name on Customer Loyalty in The Mobile Telecommunication Industry in Ghana, British Journal of Marketing Studies (BJMS) October 2013, Volume 1,( 3)

  10. B.A.Danquah, Dr.A.Yeboah, W.K.Nimsaah, P.Donkor, (2014).The Effects of Exchange Rate on Ghana’s External Trade British Journal of Economics, Finance and Management Sciences (BJEFM). May 2014, Vol.9 (1)

  11. A. Atakora, W.K.Nimsaah, B.A.Danquah and J.A.Poku, (2013).Gloalization and Emergent Africa-Asia Dialoque: The Good,the Bad and the Ugly.Africa Journal of Business management,Vol.7,(36).